During Copa América 2015, all brands were fighting to tell the world what the football players were doing with their feet. So H&S had a better idea: tell the world what they were doing with their head.
Footballers give as much thought to their hairstyles as they do their performances on the pitch so we created a parallel tournament to award the player with the boldest haircut: HAIRPLAY
What better opportunity to talk about hair and confidence than twelve teams worth of crazy hairstyles?