COMING SOON

A 9 months project to redefine Avon’s brand proposition aiming to rejuvenate the brand, convert awareness into relevance and increase quality perception.

The campaign is based on an universal true: everyone uses beauty products for completely different reasons. Some people are into skincare, others love playing with makeup and some just need sunscreen.

And Avon has the biggest range of amazing quality products that everyone can afford, for whatever, however, whenever they want.

Pink- Blue is a collaboration project between Jake Dypka (director), Hollie McNish (poet) & Saatchi London for the legendary Saatchi & Saatchi New Directors’ Showcase (2017).

With statistics showing that only 7% of commercial directors are female, the pre-reel entertainment was used this year as a platform to explore the topic of gender.

The film uses 3D technology to allow the viewer to switch between two different versions of the film depending which set of glasses they view it through.

Using custom-made polarized glasses, the audience was able to self-edit the action in real-time, switching between the ‘male’ & ‘female’ experience of gender stereotyping.

Head and shoulders latest campaign, Just watch me, is all about having the confidence to go out and perform at your best, letting nothing hold you back.

Celebrity footballers Gianluigi Buffon & Antoine Griezmann will be followed by Kyle Walker, Kieran Tripper, Steph Houghton and Jordan Nobbs as the brand launches its first ever unisex ad.

Just watch me, is part of a brand relaunch that includes a new positioning and visual identity and even though it started as a regional campaign for Europe, it has travelled the world and is now being adapted for China and USA.

Head & shoulders & beard is the result of data analysis and social listening.

As beards became a trend, people started facing a new problem: beard dandruff. And since H&S works as efficiently in beards as it does on scalp, we provided the solution, a beard shampoo that fights dandruff.

Same juice, different pack.

During Copa América 2015, all brands were fighting to tell the world what the football players were doing with their feet. So H&S had a better idea: tell the world what they were doing with their head.

Footballers give as much thought to their hairstyles as they do their performances on the pitch so we created a parallel tournament to award the player with the boldest haircut: HAIRPLAY

What better opportunity to talk about hair and confidence than twelve teams worth of crazy hairstyles?

In a country divided by politics, the economy and football there’s no other way of

getting to a mutual understanding, than talking.

So Coca Cola created a Billboard that invites you to have a free Coke, as long as you are willing to share it with somebody else.

Only when both seats were taken, the cokes would come out, but the best thing that happened: people talked.

Alert: This idea is from when people used to take selfies with digital cameras instead of phones.

Do you look different in pictures than in real life? You are not the only one.

Most of us tend look terrible in pictures. And, for us, the difference between a bad and good picture can be genuinely consequential to our professional and dating lives.

That’s why Fibertel created Ponetelindo.com (lookinggood.com) a website that explains the reasons why you look awful in photos (and how to fix them) plus an activation where you could get your picture taken by a professional photographer.

There was a time when we needed to explain people all they could do online.

So we did.

We created a campaign that shows, in a satirical way, the infinite power of internet.

Want to end up with clothes like this in the future? No? Then use Ariel on the clothes you’re lucky to have now.

(One of my first TV ads ever. And I still like it)

Ariel has a history of great prints, communicating a simple message: clean clothes, free from stains.

And this idea is a smart way of saying, yet another time, that what Ariel does best: removing stains.