Pink- Blue is a collaboration project between Jake Dypka (director), Hollie McNish (poet) & Saatchi London for the legendary Saatchi & Saatchi New Directors’ Showcase (2017).
With statistics showing that only 7% of commercial directors are female, the pre-reel entertainment was used this year as a platform to explore the topic of gender.
The film uses 3D technology to allow the viewer to switch between two different versions of the film depending which set of glasses they view it through.
Using custom-made polarized glasses, the audience was able to self-edit the action in real-time, switching between the ‘male’ & ‘female’ experience of gender stereotyping.